The serious bit

The cause. Kicking low survival cancers where the sun don't shine.

SHOPE is the good smelling brainchild (that is, it smells good…rather than it’s good at smelling) of Pancare Foundation. Frustrated by the lack of progress around low survival cancers such as upper GI cancers, Pancare decided to put on its thinking cap and do something different to create greater awareness; by producing an everyday, pay-anyway offering that builds a movement and channels more money into research.

What is a low survival cancer anyway?

When we're talking low survival, we typically mean cancers with less than 30% survival beyond five years. Upper GI cancers, collectively, have a 22% survival rate - some individually (like pancreatic) are as low as 12%. These nasty statistics get us all fired up. How fired up? Fired up like Pat Benatar. That’s how fired up! So, we want to change the narrative, and together we believe we can.